We build apps that respect your time, your data, and your intelligence.
True Tuesday was founded with a simple belief: the apps people use every day should work for them, not against them. Too many apps exploit attention, harvest data, and prioritize engagement over genuine value. We wanted to build the opposite.
Based in the United Arab Emirates, True Tuesday is a woman-owned business — a small, focused team that designs and develops consumer iOS apps. Our work centers on health and wellbeing — areas where trust, accuracy, and privacy aren't optional, they're essential.
Privacy is non-negotiable. We process data on-device whenever possible. We don't build user profiles, we don't sell data, and we don't use invasive analytics. When you use our apps, your information stays yours.
Simplicity takes effort. We spend the time to make complex features feel intuitive. A well-designed app doesn't need a tutorial — it should just make sense.
Quality over quantity. We'd rather build one great app than ten mediocre ones. Every app we release reflects our standards for design, performance, and reliability.
We follow Apple's design principles and build natively for iOS using Swift and SwiftUI. Our apps take full advantage of Apple frameworks like HealthKit, SwiftData, and CloudKit to deliver seamless experiences that feel right at home on iPhone and Apple Watch.
We ship when it's ready — not when the calendar says so. And we keep improving after launch, because great software is never truly finished.
Every feature we build serves a real need. We don't add complexity for its own sake.
We earn trust through transparency, minimal data collection, and on-device processing.
Built with Swift and SwiftUI, our apps feel like they belong on Apple's platform.